Do you struggle to be seen and heard among the overwhelming noise on the web?
Do you wonder why people aren’t viewing your content?
Do you know what impact your content is having on your market?
Whether you’re just starting with your content marketing efforts, or you’ve been publishing online for a while, there are a couple of questions you need to consider:
What do I want my audience to expect the content I create?
Am I creating content that my customers want?
Content marketing isn’t about the message you want to send out to the world.
Content marketing is about creating brand content that your audience wants to interact and engage with.
The whole purpose is to get your audience to select YOU over your competition and all the other content publishers out there. They chose you because they know the value you’ll provide.
Your brand is a promise of what people can expect from you as a company, and the goal for your content is to reinforce your brand strategy and establish a reputation as a publisher who provides only relevant, high-value content anywhere and everywhere.
Your brand content is what makes you stand out both online and offline, rising above the overwhelming noise.
Each piece of content you create must reflect your brand!
It is way too easy to fall into the trap of mindlessly generating content just for having content’s sake.
- Time and money wasted
- Confused customers
- Additional noise and clutter
Follow the same structured approach to your content that you would with your company branding.
Creating content that follows your brand is CRITICAL for assuring your content marketing is profitable and engaging.
But where do you start?
Sound too complicated for you? It isn’t!
I have a step-by-step course to guide you through the whole process.
Content Marketing Matters: How to Use Content Marketing to Build Your Brand
- You will learn how to define brand content that will bring your audience to you.
- And then, we’ll go through creating the different types of content that will make that happen.
- Finally, we’ll look at how to make sure your content is visible in all the right places, where your market is sure to see you.
Want more specifics? Here’s a quick look of what’s covered and what you’ll receive in the course:
You’ll receive a full Course Book covering all the details of how to build timeless brand content, a Workbook for completing activities, a list of a few popular content creation tools, Google sheets content marketing calendar, and a LOT more.
This program takes you beyond traditional content marketing, where you feel the pressure to pump out endless amounts of content.
Instead, you’ll now be taking a more intentional approach.
Yes, you’ll still be creating plenty of content, but you’ll spend less time and get more bang for your buck. (especially since content marketing is virtually free)!
People will know the incredible value you provide each time you publish, and…
Your market will want to come back, again and again, to see what you’re saying.
They’ll come to you first when they have a question, or just want to be entertained (if that’s your purpose).