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Content Marketing Matters
| Module 1 | Introduction | - |
| Unit 1 | Introduction - Preview | |
| Module 2 | Reasons you might not be using content marketing | - |
| Unit 1 | Reasons You May Not Be Using Content Marketing Yet | |
| Module 3 | Create Your Content Strategy | - |
| Unit 1 | 5 Keys to Building Timeless Brand Content | |
| Unit 2 | Putting the 'Marketing' into Your Brand Content | |
| Unit 3 | Gather Your Content Research | |
| Unit 4 | Create Your Content Strategy | |
| Module 4 | The 6 Types of Content You Need to Create | - |
| Unit 1 | Text Content | |
| Unit 2 | Visual Content | |
| Unit 3 | Audio Content | |
| Unit 4 | Video Content | |
| Unit 5 | Interactive Content | |
| Unit 6 | Stories | |
| Module 5 | Repurpose Your Content | - |
| Unit 1 | Repurpose Your Content | |
| Module 6 | Spread the Word about Content | - |
| Unit 1 | Where Will You Share Your Content? | |
| Unit 2 | Email – Still the Most Personal Content Marketing Channel | |
| Unit 3 | Social Media - Creating Viral Content | |
| Unit 4 | Mobile Content - Making Your Content Mobile-Friendly | |
| Unit 5 | Going Global - Expanding Your Content into New Markets | |
| Module 7 | Review and Refine | - |
| Unit 1 | Review & Refine | |
